With the rapid growth of China’s economy and the expansion of market demand, foreign sanitary ware brands have also entered the domestic market, and they have set their sights on the domestic high-end market. In the face of external competition, China’s sanitary ware enterprises have to find another way to start thinking about how to create a way out.
The rise of foreign sanitary ware brands invading national brands
Faced with the crisis brought about by the competition of foreign sanitary ware brands, the international sanitary ware brands in the first-tier cities in China began to feel the coolness and turned their attention to the second and third-tier markets. Moreover, they quickly began to formulate corresponding marketing and sales strategies to ensure that the first-line market did not lose, while expanding the market share of the second and third-tier markets.
However, the regulation and control policies of China’s real estate market have led to the continuous reduction of high-end real estate such as villas, and the lack of sales of high-end commercial housing in first- and second-tier cities, thus dragging down the high-end sanitary ware market and causing it to shrink. At present, domestic well-known home improvement brands have intercepted the high-end sanitary ware market, which has a great impact on international sanitary ware brands.
At the same time, with the rapid development of China’s sanitary ware industry, there have been famous domestic brands such as Wrigley and Jiu Mu. Many high-end hotels and hotels have begun to throw hydrangea to domestic brands with high quality and low price. The rise of national brands has robbed the inherent position of international sanitary ware brands.
Post time: Jan-18-2019